These three words are used interchangeably by vendors and they mean very different things for your business. The differences show up in who holds the licence, who owns the data, what percentage of your turnover leaves every month, and who decides what ships next. Here they are without the sales gloss.
Cost is not only the invoice. It is also the margin that leaves monthly and the decisions you can no longer make.
Your brand on a platform someone else owns and operates, usually under their licence and with a revenue share. Fastest to launch, least control, and your players are on their infrastructure.
A full stack deployed and configured for you, operating under your own licence. Longer to launch than a white label, but it is your operation and your player relationships.
The turnkey stack, deployed for your company, with the code and data on your side and no percentage of turnover flowing back to the platform.
Turnkey and licensing. We do not run a white label programme, because we are an operator, and operating somebody else’s brand on our licence is not a business we want.
Answer these four honestly and the choice usually makes itself.
If you cannot or will not hold a gambling licence, white label is the only honest answer — and you accept the consequences that come with it.
A white label launches fastest. Turnkey takes longer because it is genuinely yours, including the regulatory work.
A platform revenue share compounds against you exactly as your volume grows.
If your market needs mechanics nobody else has, renting a roadmap will block you within a year.
No. We supply turnkey deployments and licence the build, both operating under your own gambling licence. We are an operator ourselves, and running other brands on our licence is not something we do. If a white label is genuinely what you need, we will say so rather than sell you something else.
We deploy the full stack — sportsbook, casino content, cashier, bonus engine, back office and, if you run shops, the counter software — configured for your markets, integrated with your payment providers, and handed over as an operation you run. Not a demo with your logo on it.
No platform revenue share. That is the point of licensing a build rather than renting a storefront: the margin that a vendor share would take stays in your business, and it compounds in your favour as volume grows.
No, and treat any vendor who says otherwise with caution. Gambling licences are issued to operators, and the requirements differ sharply by jurisdiction. We supply the platform and the technical documentation a regulator will ask about; the application is yours.
Each part is a module on the same core — take one, take all of them, or add the rest later as configuration rather than a migration.
