From matatu stages in Nairobi to high streets in Mombasa and market towns in Kisumu, a Play1.Bet counter is the local home of football. You get the brand, the betting platform, the training and the back office — on a build that already takes real money in this market every day.
Play1.Bet was built around the sport Kenyans actually talk about — and the operational realities of running a busy counter, from M-Pesa float to Friday night queues.
The odds board is anchored around the FKF Premier League, the English Premier League, international rugby sevens and global football — the fixtures that fill sports bars, lounges and living rooms every weekend.
Desktop betting terminals, the owner dashboard and the customer app all run on the same core system, so every bet, payout and stock count syncs in real time.
Cash, M-Pesa and the mobile wallets customers already use — with payout confirmation typically inside two minutes of a winning ticket being scanned.
Co-branded launch campaigns, ready-made social media kits and local activation support, so a new outlet doesn't open quietly.
A documentation checklist for the national regulator, introductions to compliance specialists, and ongoing alerts when the rules change.
A dedicated regional support manager and a 24/7 technical helpdesk, so a quiet till or a printer jam never becomes a lost afternoon.
Start small and grow, launch a flagship outlet from day one, or run Play1.Bet entirely online. Every format is backed by the same platform and the same support network.
Compact, high-footfall outlets — matatu stages, duka forecourts and mall entrances.
A full retail outlet for high streets and shopping centres, with a screen-led lounge area.
An area's go-to sports-viewing destination, and a regional training base for new staff.
The whole Play1.Bet product, run online — for partners with an audience rather than a high street.
Not every partner wants a counter. If you already have an audience — a following, a community, a network of agents — Play1 Digital hands you the same product our retail outlets run, without the fit-out, the rent or the opening hours. And because no two audiences are alike, the commercial terms are built for you rather than taken off a price list.
Real screens from the Play1.Bet platform in production — not renders or mock-ups. The same build powers our counters and our online partners, so what your players see is what our retail customers already use.
The site, the cashier, the bonus engine and the back office were built in-house — not licensed from a white-label vendor. New mechanics ship when we decide, and nothing about your outlet depends on a third party's roadmap.
Interface, cashier and load times are designed for mid-range handsets on unstable mobile data — the way the overwhelming majority of players bet. Deposits and payouts run on the rails our outlets already use — cash-out to EFT and the mobile wallets customers know, with confirmation in minutes.
Pre-match and live betting across football, rugby and athletics, plus a casino of more than 150 titles with tournaments and jackpots. No staged rollout — your players get everything our retail customers get.
You get tracked links and codes, so a player who signs up through your channel stays yours. No arguing about who brought whom.
The Franchise Owner Portal shows stakes, gross gaming revenue and payouts as they happen — the same dashboard our retail franchisees use.
A creator with 50 000 followers and an agent network across three estates are different businesses, and we price them differently. Revenue share, support level and market coverage are agreed case by case — not read off a table.
Most franchisees move from a signed agreement to opening day in 8–12 weeks, depending on site build-out and the national licensing timeline.
Submit your application. Our franchise team reviews your background, the town or estate you are targeting and your budget, then confirms which format fits.
We map your proposed territory against counters already trading and those in the pipeline, then assess the site for footfall, visibility and the exclusivity radius.
You receive fit-out guidelines, signage files and branding assets. Approved local contractors can handle the build where you would rather not manage it yourself.
The Desktop Suite is installed and configured for your counter, mobile-money float and payout handling are set up, and your team completes Play1 Academy onboarding — in person and online.
An opening campaign introduces the counter to the area, followed by continuous access to HQ support, live reporting and refresher training.
Every Play1.Bet outlet runs on the same technology backbone — so head office always has a real-time view, and every cashier works from the same fast, familiar interface.
The Desktop Suite is the engine behind the counter. Built for busy outlets and patchy connections alike, every cashier works from a fast, full-screen terminal — and every outlet feeds the same live picture back to head office.
Football, rugby, athletics, tennis and basketball markets refresh automatically, with price changes flagged at the till.
Singles, combos and system bets are built in seconds, with instant ticket printing and barcode lookup for payouts.
If connectivity drops, tickets keep moving in a local queue and sync automatically once the line is back.
End-of-shift reports reconcile cash, payouts and float automatically, ready for the next shift.
Look up account history, manage loyalty points and apply promotions directly from the counter.
Turnover, payouts, top markets and staff performance, updated live across every till in the outlet.
Customers check fixtures, results and account balances, and top up their betting account before they even reach the counter — driving more foot traffic into your outlet, not away from it.
A web dashboard accessible from any device, giving multi-unit franchisees a consolidated view of sales, payouts, commissions and staff performance across every outlet they run.
Your casino is not a generic library. It runs on studios players recognise by name — the same content our own operation trades on.
Content contracts are signed in the franchisee’s own name and the providers’ revenue share is paid directly to them, separately from our monthly fee. We handle the integration and hand you the rate card before you sign anything.
Start-up figures for Kenya are prepared per site rather than published as a range — see below. Royalties, marketing fund, territory and term are the same as across the programme, and final terms are confirmed during due diligence and set out in the franchise agreement.
Swipe the table sideways
| Franchise Format | Play1 Kiosk | Play1 Branch | Play1 Hub | Play1 Digital |
|---|---|---|---|---|
| Initial investment | Individual calculation | Individual calculation | Individual calculation | Individual |
| Franchise fee (once-off) | €20,000 | €20,000 | €20,000 | €20,000 |
| Ongoing royalty (% of GGR) | 8% | 7% | 6% | Individual |
| Shared marketing fund | 2% of GGR | 2% of GGR | 2% of GGR | Individual |
| Territory exclusivity | 1 km radius | 3 km radius | 5 km / area | Online — by channel |
| Initial term | 3 years | 5 years | 5 years | Individual |
| Renewal | Renewable | Renewable | Renewable | Renewable |
"GGR" refers to gross gaming revenue (total stakes less winnings paid out). Figures exclude site-specific costs such as lease deposits, utility connections and local permits, and are not a guarantee of approval or of any particular financial outcome.
Play1 Digital is priced per partner. There is no fixed entry ticket, because there is no fixed outlet: terms follow the audience you already have, the channels you run and the markets you want to cover. Tell us about your reach and we will build the package around it.
A counter on a matatu stage in Nairobi and a lounge on the Mombasa high street do not cost the same to open. Rent, deposits, fit-out, terminals, the opening float and staffing all move with the location — so we prepare the numbers for the site you have in mind rather than publishing a range that fits nobody.
The town or estate you are looking at, the format you have in mind, and whether you already have premises.
A start-up estimate for that site, the franchise fee, territory availability and an opening timeline.
Royalty, the 2% shared marketing fund, territory radius and contract term — the same across the programme.
A co-branded local launch campaign — POS materials, social media assets and an opening-week promotion calendar — introduces your outlet to the neighbourhood.
A small, pooled contribution from every outlet funds regional and national campaigns — radio, digital and matchday activations — that no single outlet could run alone.
Outlets are introduced to sponsorship opportunities with community sports clubs and school leagues, building goodwill in the surrounding area.
Kenya licenses betting nationally rather than county by county, so one licence covers the whole country — simpler than markets where every region issues its own. Every franchisee is responsible for obtaining their own bookmaker licence from the national regulator, and Play1.Bet provides a document checklist and introductions to compliance specialists we've worked with before. (General guidance only — not legal advice.)
A two-week onboarding programme — one week of classroom and online training, one week working the till in your own outlet alongside a trainer — plus refresher sessions whenever new markets or features launch.
A dedicated regional support manager for site visits and growth planning, backed by a 24/7 technical helpdesk for anything platform-related.
This is not a specification: the numbers below are what our own Kenyan operation runs on right now. Same engine, same back office, same tournament schedule your counter would inherit on day one.
A first-deposit bonus from 50% to 200% on sport, and a separate casino welcome that combines free spins with a deposit match. Both run from the same cashier the player already uses — no second balance, no transfer.
A recurring return on losses with a visible countdown, which is what turns a one-off visitor into a weekly habit. It runs on a schedule you set, not on manual payouts.
Four progressive tiers, pooled across the network: Mini around KES 100,000, Minor KES 2,000,000, Major KES 18,000,000 and Power around KES 700,000,000 as the expected average drop. Half of the Power prize goes to the winner, half is split among recent players of that game.
A daily draw with a fixed number of winners, plus free spins and free bets as levers you can pull on a slow week. All of it is configuration, not development work.
Scheduled tournaments with their own prize pools run continuously — daily, weekly and monthly — and players join from the same account. Leaderboards and payouts are handled by the platform.
Figures above are what the Kenyan operation runs today, not a forecast for your outlet. Jackpot amounts are network-wide expected averages and move with play. Which campaigns you run, and how they are funded, is set in your agreement.
Kenya is the market we operate in ourselves, with our own counters and our own online outlet taking real money every day. Investors back the growth of that operation rather than a plan on paper.
You hold the licence, you hire the staff, you run the counter. We supply the brand, the platform and the training, and take a royalty of 8 / 7 / 6% of GGR by format.
You put in capital. We run the business end to end and take 30% of GGR. The higher percentage is the management, not a higher price for the same thing.
Trading, risk, payments, support, marketing and compliance reporting sit with our team. In Kenya that includes the M-Pesa float and the settlement cycle behind it, which is where most outside operators come unstuck.
Kenya is not a plan for us. Our own counters and our own online outlet take money here every day, so a project joins an operation instead of starting one.
We are paid from gross gaming revenue — what stays after winnings are paid out. If the project does not earn, neither do we. The remaining share of GGR belongs to the project.
Content and payment providers take their own share of GGR and are paid separately, as are licence fees, marketing spend and local staff. We show the rate card before you commit — our percentage is not the whole cost of running a betting business.
Ticket size, the split of the remaining revenue, the term, and how and when money is returned are settled per project and written into the agreement. We do not publish a standard return, because we do not have one to promise.
Turnover, gross gaming revenue, costs and your share come out of the same back office our Kenyan operation runs on, in shillings, at the same time we see them.
This is not an offer of securities and not a promise of return. Betting is a licensed business with real operating risk, and revenue can fall as well as rise. Nothing on this page is investment advice. Terms, structure and jurisdiction are set out in a written agreement, and you should have your own adviser read it before you sign.
No. The Play1 Academy covers odds basics, till operations and compliance from scratch. What matters more here is being comfortable with cash and mobile money: most of the day is deposits, withdrawals and payouts moving between the till and M-Pesa, and anyone who has run a busy duka or a retail floor picks that up fast.
It means the product is not a promise. The platform, the odds feed, the cashier and the bonus engine are the ones we trade on in this market every day, so your counter is not the pilot. How your territory and our own operation sit alongside each other is set out in the franchise agreement before anything is signed.
You'll need a bookmaker licence issued by Kenya's national gambling regulator. Play1.Bet provides a documentation checklist and introductions to compliance specialists, but the application is made in your name as the operator.
Yes. Most start with a Kiosk on a busy stage or high street and add a second once the first is trading steadily. A Hub usually comes later, when there is a catchment to justify the floor space and the staff.
Territory is mapped at the site review stage, before anything is signed. Two Play1.Bet counters will not be put on the same stage or the same stretch of high street — the exclusivity radius for your format is written into the agreement.
A royalty on gross gaming revenue and a 2% contribution to the shared marketing fund — the same across the programme and set out in the agreement. Start-up figures are quoted per site rather than published as a range, because rent, fit-out and the opening float move a long way between Nairobi and a county town.
Tell us a little about you and your target area. Our franchise development team will follow up within two business days.
Not opening an outlet yourself? If you know someone who should, our referral programme pays half the setup fee up front and a share of our fee every month that counter keeps trading.
Info@franchise-play1.site
Nairobi · Mombasa · Kisumu
Includes full territory map, detailed financials and the franchise agreement template.
Tell us where you are and we'll come back with the full pack: formats, a start-up estimate for your site, territory availability and the opening timeline.
The most played title in our casino. A round lasts seconds, the cash-out decision is the whole game, and on a Friday evening most of the queue at a Nairobi counter is playing it between fixtures. It is integrated and trading today — not a line on a roadmap.
Content contracts are signed in your own name and the providers’ share of GGR is paid to them directly, separately from our 10%. We do the integration and show you the rate card before anything is signed.
Your casino is not a generic library. Pragmatic Play, Playtech, PG Soft, Hacksaw Gaming, Playson, Evoplay and Endorphina sit on the same wallet as the sportsbook — one balance that also holds the M-Pesa top-up, so nothing has to be transferred.
Content contracts are signed in your own name and the providers’ share of GGR is paid to them directly, separately from our 10%. We do the integration and show you the rate card before anything is signed.
You have read the whole thing, so you know whether it fits you. If it does not, it may still fit someone you know — and bringing them is paid work, not a favour.
Half the setup fee — €10,000 on the standard €20,000 — paid as soon as their payment clears. Then 10% of our monthly fee from them, every month they trade with us. No cost to join, no quota, no exclusivity.
See the referral programmeOne number is usually what people come back for: what it actually costs to open, by format. Leave a WhatsApp number and we'll send the breakdown — nothing else.
