Kariakoo on a derby afternoon, a daladala stage in Mwanza, a lounge on the Arusha road to the parks — wherever football is argued about, there is room for a counter that pays out fast. You take the brand, the platform, the training and the back office; we take the engineering off your desk.
Play1.Bet was built around one sport that matters more here than everything else put together, and around the small operational things that decide whether a counter makes money: float, queue speed and a till that agrees with the wallet at close.
The board is anchored around the Tanzania Premier League and the Kariakoo derby, the European leagues people stay up for, and the international windows — the fixtures that fill bars, lounges and living rooms every weekend.
Desktop betting terminals, the owner dashboard and the customer app all run on the same core system, so every bet, payout and stock count syncs in real time.
Cash and every mobile wallet your customers already carry — with payout confirmation typically inside two minutes of a winning ticket being scanned.
Co-branded launch campaigns, ready-made social media kits and local activation support, so a new outlet doesn't open quietly.
A documentation checklist for the jurisdiction you are opening in — mainland or Zanzibar — introductions to compliance specialists, and alerts when the rules move.
A dedicated regional support manager and a 24/7 technical helpdesk, so a quiet till or a printer jam never becomes a lost afternoon.
Start small and grow, launch a flagship outlet from day one, or run Play1.Bet entirely online. Every format is backed by the same platform and the same support network.
Compact, high-footfall outlets — daladala stages, duka forecourts and mall entrances.
A full retail outlet for high streets and shopping centres, with a screen-led lounge area.
An area's go-to sports-viewing destination, and a regional training base for new staff.
The whole Play1.Bet product, run online — for partners with an audience rather than a high street.
Not every partner wants a counter. If you already have an audience — a following, a community, a network of agents — Play1 Digital hands you the same product our retail outlets run, without the fit-out, the rent or the opening hours. And because no two audiences are alike, the commercial terms are built for you rather than taken off a price list.
Real screens from the Play1.Bet platform in production — not renders or mock-ups. The same build powers our counters and our online partners, so what your players see is what our retail customers already use.
The site, the cashier, the bonus engine and the back office were built in-house — not licensed from a white-label vendor. New mechanics ship when we decide, and nothing about your outlet depends on a third party's roadmap.
Interface, cashier and load times are designed for mid-range handsets on unstable mobile data — the way the overwhelming majority of players bet. Deposits and payouts run on the rails our outlets already use — cash-out to EFT and the mobile wallets customers know, with confirmation in minutes.
Pre-match and live betting with football at the centre, plus a casino of more than 150 titles with tournaments and jackpots. No staged rollout — your players get everything our retail customers get.
You get tracked links and codes, so a player who signs up through your channel stays yours. No arguing about who brought whom.
The Franchise Owner Portal shows stakes, gross gaming revenue and payouts as they happen — the same dashboard our retail franchisees use.
A creator with 50 000 followers and an agent network across three wards are different businesses, and we price them differently. Revenue share, support level and market coverage are agreed case by case — not read off a table.
Most franchisees move from a signed agreement to opening day in 8–12 weeks, depending on site build-out and the licensing timeline where you are opening.
Submit your application. Our franchise team reviews your background, the town or ward you are targeting and your budget, then confirms the format and the licensing route.
We map your proposed territory against counters already trading and those in the pipeline, then assess the site for footfall, visibility and the exclusivity radius.
You receive fit-out guidelines, signage files and branding assets. Approved local contractors can take the build off your hands where you would rather not run it.
The Desktop Suite is installed and configured for your counter, the wallet float and payout handling are set up, and your team completes Play1 Academy onboarding — in person and online.
An opening campaign puts the counter on the map locally, followed by continuous access to HQ support, live reporting and refresher training.
Every Play1.Bet outlet runs on the same technology backbone — so head office always has a real-time view, and every cashier works from the same fast, familiar interface.
The Desktop Suite is the engine behind the counter. Built for busy outlets and patchy connections alike, every cashier works from a fast, full-screen terminal — and every outlet feeds the same live picture back to head office.
Football, basketball, athletics, tennis and volleyball markets refresh automatically, with price changes flagged at the till.
Singles, combos and system bets are built in seconds, with instant ticket printing and barcode lookup for payouts.
If connectivity drops, tickets keep moving in a local queue and sync automatically once the line is back.
End-of-shift reports reconcile cash, payouts and float automatically, ready for the next shift.
Look up account history, manage loyalty points and apply promotions directly from the counter.
Turnover, payouts, top markets and staff performance, updated live across every till in the outlet.
Customers check fixtures, results and account balances, and top up their betting account before they even reach the counter — driving more foot traffic into your outlet, not away from it.
A web dashboard accessible from any device, giving multi-unit franchisees a consolidated view of sales, payouts, commissions and staff performance across every outlet they run.
Your casino is not a generic library. It runs on studios players recognise by name — the same content our own operation trades on.
Content contracts are signed in the franchisee’s own name and the providers’ revenue share is paid directly to them, separately from our monthly fee. We handle the integration and hand you the rate card before you sign anything.
Start-up figures for Tanzania are prepared per site rather than published as a range — see below. Royalties, marketing fund, territory and term are the same across the programme, and final terms are confirmed during due diligence and set out in the franchise agreement.
Swipe the table sideways
| Franchise Format | Play1 Kiosk | Play1 Branch | Play1 Hub | Play1 Digital |
|---|---|---|---|---|
| Initial investment | Individual calculation | Individual calculation | Individual calculation | Individual |
| Franchise fee (once-off) | €20,000 | €20,000 | €20,000 | €20,000 |
| Ongoing royalty (% of GGR) | 8% | 7% | 6% | Individual |
| Shared marketing fund | 2% of GGR | 2% of GGR | 2% of GGR | Individual |
| Territory exclusivity | 1 km radius | 3 km radius | 5 km / area | Online — by channel |
| Initial term | 3 years | 5 years | 5 years | Individual |
| Renewal | Renewable | Renewable | Renewable | Renewable |
"GGR" refers to gross gaming revenue (total stakes less winnings paid out). Figures exclude site-specific costs such as lease deposits, utility connections and local permits, and are not a guarantee of approval or of any particular financial outcome.
Play1 Digital is priced per partner. There is no fixed entry ticket, because there is no fixed outlet: terms follow the audience you already have, the channels you run and the markets you want to cover. Tell us about your reach and we will build the package around it.
A kiosk on a daladala stage, a branch on the Arusha tourist road and a lounge in Stone Town are three different businesses with three different opening bills. Rent, deposits, fit-out, terminals, the opening float and staffing all move with the location — and the licensing route moves with it too. So we cost the site you actually have in mind instead of publishing a range that fits nobody.
The town or ward, whether it is mainland or Zanzibar, the format you have in mind, and whether premises are already secured.
A start-up estimate for that site, the franchise fee, the licensing route that applies, territory availability and a timeline.
Royalty, the 2% shared marketing fund, territory radius and contract term — the same across the programme.
A co-branded local launch campaign — POS materials, social media assets and an opening-week promotion calendar — introduces your outlet to the neighbourhood.
A small, pooled contribution from every outlet funds regional and national campaigns — radio, digital and matchday activations — that no single outlet could run alone.
Outlets are introduced to sponsorship opportunities with community sports clubs and school leagues, building goodwill in the surrounding area.
Tanzania licenses gaming in two places rather than one. The Gaming Board of Tanzania covers the mainland; Zanzibar regulates separately, under its own authority. A licence issued for a counter in Dar es Salaam does not carry across to Unguja or Pemba, so the jurisdiction is a decision you make before the site, not after it. Every franchisee obtains their own licence for the jurisdiction they trade in, and Play1.Bet provides the matching document checklist and introductions to compliance specialists we have worked with before. (General guidance only — not legal advice.)
A two-week onboarding programme — one week of classroom and online training, one week working the till in your own outlet alongside a trainer — plus refresher sessions whenever new markets or features launch.
A dedicated regional support manager for site visits and growth planning, backed by a 24/7 technical helpdesk for anything platform-related.
A counter opening in a new market needs a reason for players to come back on Tuesday, not just on derby day. The bonus engine, cashback, tournaments and the network jackpot ship with the platform, ready to be tuned to your market.
A first-deposit bonus from 50% to 200% on sport, and a separate casino welcome that combines free spins with a deposit match. Both run from the same cashier the player already uses — no second balance, no transfer.
A recurring return on losses with a visible countdown, which is what turns a one-off visitor into a weekly habit. It runs on a schedule you set, not on manual payouts.
The progressive jackpot pools across every outlet on the network in four tiers, so a counter opening in Dodoma advertises the same top prize as one in Nairobi. Half the top prize goes to the winner, half to recent players of that game.
A daily draw with a fixed number of winners, plus free spins and free bets as levers you can pull on a slow week. All of it is configuration, not development work.
Scheduled tournaments with their own prize pools run continuously — daily, weekly and monthly — and players join from the same account. Leaderboards and payouts are handled by the platform.
Mechanics are part of the platform; prize pools, bonus sizes and who funds each campaign are set for your market and written into your agreement. Kenyan figures are not a promise for Tanzania.
Tanzania is the newest of the three, opening on the mainland and in Zanzibar. Investors back the digital build there from the start, on a platform and a brand that are already trading in the region.
You hold the licence, you hire the staff, you run the counter. We supply the brand, the platform and the training, and take a royalty of 8 / 7 / 6% of GGR by format.
You put in capital. We run the business end to end and take 30% of GGR. The higher percentage is the management, not a higher price for the same thing.
Trading, risk, payments, support, marketing and compliance reporting sit with our team. In Tanzania that includes two licensing regimes — the mainland and Zanzibar license separately — and the reporting each of them expects.
Tanzania is opening now, which is the part of a build where positions are cheapest to take and where the brand is not yet crowded by imitators.
We are paid from gross gaming revenue — what stays after winnings are paid out. If the project does not earn, neither do we. The remaining share of GGR belongs to the project.
Content and payment providers take their own share of GGR and are paid separately, as are licence fees, marketing spend and local staff. We show the rate card before you commit — our percentage is not the whole cost of running a betting business.
Ticket size, the split of the remaining revenue, the term, and how and when money is returned are settled per project and written into the agreement. We do not publish a standard return, because we do not have one to promise.
Turnover, gross gaming revenue, costs and your share come out of the same back office our operation runs on, in shillings, at the same time we see them.
This is not an offer of securities and not a promise of return. Betting is a licensed business with real operating risk, and revenue can fall as well as rise. Nothing on this page is investment advice. Terms, structure and jurisdiction are set out in a written agreement, and you should have your own adviser read it before you sign.
No. The Play1 Academy covers odds basics, till operations and compliance from scratch. The skill that actually decides a good counter is float discipline — knowing how much cash and how much wallet balance to hold on a Saturday so that nobody waits for a payout. That is taught, and it is the part we drill hardest.
No. Zanzibar regulates gaming separately from the mainland, so a counter in Stone Town is licensed in its own right rather than under a Dar es Salaam licence. This is not a blocker, it is a sequencing decision: tell us at site review which side you are opening on and the checklist you get back is the right one from the start.
You will need a bookmaker licence from the authority that covers your site — the mainland board, or Zanzibar's own. Play1.Bet provides the documentation checklist and introductions to compliance specialists, but the application is made in your name as the operator.
Yes, and most do. The usual path is one Kiosk on a busy stage or high street, a second once the first is trading steadily, and a Hub later, when the catchment justifies the floor space and the staff to run it.
Territory is mapped at site review, before anything is signed. Two Play1.Bet counters will not be placed on the same stage or the same stretch of high street — the exclusivity radius for your format goes into the agreement in writing.
A royalty on gross gaming revenue and a 2% contribution to the shared marketing fund, the same across the programme and written into the agreement. Start-up figures are quoted per site rather than published as a range: rent, fit-out and the opening float move a long way between Kariakoo and a regional town.
Tell us a little about you and your target area. Our franchise development team will follow up within two business days.
Not opening an outlet yourself? If you know someone who should — on the mainland or in Zanzibar — our referral programme pays half the setup fee up front and a monthly share for as long as they stay.
Info@franchise-play1.site
Dar es Salaam · Mwanza · Arusha
Includes full territory map, detailed financials and the franchise agreement template.
Tell us where you are and we will come back with the full pack: formats, a start-up estimate for your site, which licensing route applies, territory availability and the opening timeline.
The most played title in our casino. A round lasts seconds, the cash-out decision is the whole game, and in Kariakoo it is what keeps the counter busy between derby kick-offs. It is integrated and trading today — not a line on a roadmap.
Content contracts are signed in your own name and the providers’ share of GGR is paid to them directly, separately from our 10%. We do the integration and show you the rate card before anything is signed.
Your casino is not a generic library. Pragmatic Play, Playtech, PG Soft, Hacksaw Gaming, Playson, Evoplay and Endorphina sit on the same wallet as the sportsbook — one balance across every mobile wallet your customers carry, with nothing to transfer.
Content contracts are signed in your own name and the providers’ share of GGR is paid to them directly, separately from our 10%. We do the integration and show you the rate card before anything is signed.
You have read the whole thing, so you know whether it fits you. If it does not, it may still fit someone you know — and bringing them is paid work, not a favour.
Half the setup fee — €10,000 on the standard €20,000 — paid as soon as their payment clears. Then 10% of our monthly fee from them, every month they trade with us. No cost to join, no quota, no exclusivity.
See the referral programmeOne number is usually what people come back for: what it actually costs to open, by format. Leave a WhatsApp number and we'll send the breakdown — nothing else.
